Profile

Gaurav Makkar

+91-9910017071

Gaurav Makkar

About Me

Working as a Sr. Search Strategist with HouseFull International Ltd., an E-commerce startup. Before HouseFull worked almost 6 years for Internet Marketing agencies, handled mulitple clients of different industry domains like travel, education, ecommerce, fashion, technology and more.

As a Digital Marketing professional my passion is for everything related to search, keywords and analytics. When it comes to SEO, I employ a multi-pronged and updated approach that involves methods such as keyword analysis, metadata, rich snippets, and creation of unique and relevant content, link building, competitor analysis and social media. These strategies have enabled me to develop effective SEO campaigns for a number of major clients.

Technical Proficiency

  • On-Page SEO

    Rich Snippets (Reviews & Ratings, Breadcrumbs, hCard), Creating applealing Title & Meta Description, Canonicalization, Content Optimization and many more.

  • Off-Page SEO

    Best link building practices such as Forums, QAs, Blogs/Article, Guest Blogging, Link Bait/Content Creation, Infographics, Business Listings and many more

  • Local
    SEO

    Optimization of local results to bring customers nearby the business, show business address & phone no. in Search Results.

  • Analytics

    Hands-on experience in Google Analytics & Omniture Analytics. Teasing out insights and figure out what's working (what isn't) and optimizing the website accordingly.

  • PPC

    Sound knowledge and some experience in building-up & optimizing campaigns in Google Adwords & Facebook Ads.

  • ORM

    Dominating 1st page of Google by White-Hat & Black-Hat SEO. Countering & Eliminating negative reviews from Internet through Social Listening Tools.

Resume

Employment

  • HouseFull
    Dec'2015 - Present
    Sr. Search Strategist

    HouseFull.com: An ecommerce store selling furniture & furnishings online.

    My Role: Handling every aspect of SEO and Analytics with an ultimate goal to bring organic traffic & achieve revenue for the company.

  • Resultrix
    Jan'2014 - Dec'2015
    SEO Manager

    Resultrix: An interactive digital agency having headquarter in U.S with its global offices in Mumbai, Delhi, UAE, Singapore.

    My Role: Managed day-to-day aspects of SEO for multiple clients. Like creating proposals, going for business pitches, keyword research, on-page off-page recommendations, Google Analytics & Omniture.

    Achievement: Joined as Assistant Manager and later promoted as Manager SEO.

  • AdGlobal360
    Sep'2011 - Jan'2014
    Team Lead SEO

    AdGlobal360: Digital advertising agency based out of India, but have offices in U.S and UAE.

    My Role: Managed day-to-day aspects of SEO for multiple clients. Like creating proposals, technical audits, keyword research, on-page off-page recommendations, Google Analytics.
    With SEO as an expertise also used to handle other services for few clients like PPC (Google Adwords and Facebook Ads), ORM (Online Reputation Management), Email Marketing, Local Business Listing.
    Used to provide training to every individual joining AdGlobal360.

    Achievement: Joined as SEO Executive and later promoted as Team Lead SEO.
    Awarded as Employee of the Month - 2 times.

  • Tangence
    Feb'2010 - Sep'2011
    Link Building Executive

    Tangence: A multi-disciplinary creative agency based out of U.S that works with global enterprises to strengthen brands and create lasting value.

    My Role: Being an SEO it was my starting phase, here I used to managed day-to-day aspects of Off-Page SEO for multiple international clients. Like Guest Posting, Article and Blog Creation, Participating in Forums, Social Bookmarking, Directories and other ways to create backlinks.

  • Radix Info. Solutions
    Feb'2009 - Feb'2010
    Web Developer Trainee

    Worked in cross platform product development on Windows and Web on Visual Studio .Net 3.0 & 3.5, SQL Server

Training

  • ASP.Net, HTML, SQL
    2008

    Live project training on Visual Studio 3.0 securing 80%
    Organization: HCL Infosystems Ltd., Gurgaon

Education

  • B.Tech in CSE
    2004 - 2008

    B. Tech in Computer Science & Engineering from Maharishi Dayanand University, Rohtak

  • Higher Secondary
    2003 - 2004

    Higher Secondary from C.R Memorial Public School, Rohtak under C.B.S.E

  • Matriculation
    2001 - 2002

    Matriculation from Gyan Dhwaj School, Rohtak under C.B.S.E

My Skills

  • On-Page Optimization
    95%
  • Link Building
    90%
  • Google Analytics
    75%
  • Omniture
    60%
  • HTML
    60%
  • Google Adwords/FB Ads
    70%

Contact

  • E-141, FF, Rosewood City, Sec-49, Gurgaon - Haryana, India
  • ergaurav2811@gmail.com
  • +91-9910017071