Working as a Sr. Search Strategist with HouseFull International Ltd., an E-commerce startup. Before HouseFull worked almost 6 years for Internet Marketing agencies, handled mulitple clients of different industry domains like travel, education, ecommerce, fashion, technology and more.
As a Digital Marketing professional my passion is for everything related to search, keywords and analytics. When it comes to SEO, I employ a multi-pronged and updated approach that involves methods such as keyword analysis, metadata, rich snippets, and creation of unique and relevant content, link building, competitor analysis and social media. These strategies have enabled me to develop effective SEO campaigns for a number of major clients.
Rich Snippets (Reviews & Ratings, Breadcrumbs, hCard), Creating applealing Title & Meta Description, Canonicalization, Content Optimization and many more.
Best link building practices such as Forums, QAs, Blogs/Article, Guest Blogging, Link Bait/Content Creation, Infographics, Business Listings and many more
Optimization of local results to bring customers nearby the business, show business address & phone no. in Search Results.
Hands-on experience in Google Analytics & Omniture Analytics. Teasing out insights and figure out what's working (what isn't) and optimizing the website accordingly.
Sound knowledge and some experience in building-up & optimizing campaigns in Google Adwords & Facebook Ads.
Dominating 1st page of Google by White-Hat & Black-Hat SEO. Countering & Eliminating negative reviews from Internet through Social Listening Tools.
Dec'2015 - Present
Sr. Search Strategist
HouseFull.com: An ecommerce store selling furniture & furnishings online.
My Role: Handling every aspect of SEO and Analytics with an ultimate goal to bring organic traffic & achieve revenue for the company.
Jan'2014 - Dec'2015
Resultrix: An interactive digital agency having headquarter in U.S with its global offices in Mumbai, Delhi, UAE, Singapore.
My Role: Managed day-to-day aspects of SEO for multiple clients. Like creating proposals, going for business pitches, keyword research, on-page off-page recommendations, Google Analytics & Omniture.
Achievement: Joined as Assistant Manager and later promoted as Manager SEO.
Sep'2011 - Jan'2014
Team Lead SEO
AdGlobal360: Digital advertising agency based out of India, but have offices in U.S and UAE.
My Role: Managed day-to-day aspects of SEO for multiple clients. Like creating proposals, technical audits, keyword research, on-page off-page recommendations, Google Analytics.
With SEO as an expertise also used to handle other services for few clients like PPC (Google Adwords and Facebook Ads), ORM (Online Reputation Management), Email Marketing, Local Business Listing.
Used to provide training to every individual joining AdGlobal360.
Achievement: Joined as SEO Executive and later promoted as Team Lead SEO.
Awarded as Employee of the Month - 2 times.
Feb'2010 - Sep'2011
Link Building Executive
Tangence: A multi-disciplinary creative agency based out of U.S that works with global enterprises to strengthen brands and create lasting value.
My Role: Being an SEO it was my starting phase, here I used to managed day-to-day aspects of Off-Page SEO for multiple international clients. Like Guest Posting, Article and Blog Creation, Participating in Forums, Social Bookmarking, Directories and other ways to create backlinks.
Radix Info. Solutions
Feb'2009 - Feb'2010
Web Developer Trainee
Worked in cross platform product development on Windows and Web on Visual Studio .Net 3.0 & 3.5, SQL Server
ASP.Net, HTML, SQL
Live project training on Visual Studio 3.0 securing 80%
Organization: HCL Infosystems Ltd., Gurgaon
B.Tech in CSE
2004 - 2008
B. Tech in Computer Science & Engineering from Maharishi Dayanand University, Rohtak
2003 - 2004
Higher Secondary from C.R Memorial Public School, Rohtak under C.B.S.E
2001 - 2002
Matriculation from Gyan Dhwaj School, Rohtak under C.B.S.E
Google Adwords/FB Ads70%
- E-141, FF, Rosewood City, Sec-49, Gurgaon - Haryana, India